Dr. Eileen Doyle

Publications

Back To Business Basics

Drawing on over three decades of experience as an executive and non-executive director across a range of industries, author Dr. Eileen Doyle provides readers an overview of business management—from strategic analysis and planning to day-to-day management. In her newly released book, Back to Business Basics: Six Useful Toolkits for Small to Medium Enterprises, she takes the disciplined approach of larger businesses and develops some useful toolkits for small to medium businesses.

This book does not intend to stifle the great innovation and free thinking that exists in small, growing companies, but rather, to complement those initiatives with some useful tools that give them a much greater chance to succeed. With an in-depth discussion on the six toolkits – strategy toolkit, business planning toolkit, marketing toolkit, operational toolkit, portfolio management toolkit, and tracking toolkit – the elements of business performance management, and how to make it happen, this book will indeed equip readers with distinct techniques that can be applied to any business.

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